Undercurrent

Your customers will never tell you they come for the same reason they love Wes Anderson films or a certain jazz label. Qloo's taste graph knows. Undercurrent finds those hidden pulls and turns them into this month's marketing.

Try: a NYC deli a London cafe a beauty brand

Your playbook will appear here. It takes about half a minute: the agent makes a dozen calls to Qloo first.

1 · Find youYour business (or look-alikes) becomes a point in Qloo's taste graph of 250M+ entities.
2 · Subtract the obviousFor music, film, TV, brands, books and travel, Undercurrent checks each match against your area's general top 200 and keeps what is not already popular with everyone.
3 · Act on itAn agent turns the evidence into events, a playlist, collaborations, ad targeting and three posts — citing the numbers, inventing nothing.